Knowing how sustainability matters
The survey
The betteract Sustainability Survey is a regular, independent survey on the perception of companies' commitment to sustainability.
With the help of our own survey tool and the self-developed survey system, we measure how companies whose sustainable projects, products and services are perceived by different stakeholder groups.
The advantages of participating:
1. The perception of the sustainable measures of the company
2. Attention to sustainable commitment
3. Content for CSR communication
who can participate
Sustainably committed companies
Sustainable projects and initiatives
Query:
> Social commitment
› Ecological commitment
› Projects/successes/USPs
› Communication/Awareness
› Expectations
› Suggestions for improvement (open feedback)
500/1000 people interviewed
Result: approx. 6 weeks
Optional additional services
› Analysis and interpretation of the results
› presentation of results
seal
The seal is through the independent survey directly awarded by the participating consumers. There is no award by a jury.
All companies/projects/products with an average rating of at least 3.0 out of 5.0 from at least 500 participants receive the award.
categories
Outstanding engagement in over 40 categories/sectors
Awarded project in over 30 categories
step 1
In the context of an interview, the content and focal points of the query are determined together.
Duration approx. 1-2 hours
step 2
Carrying out the survey with the specified number of cases.
Duration: approx. 3 weeks
step 3
Analysis and interpretation of the data.
Transmission of the results.
Handover of the seal if successful.
Duration: approx. 1 week
methodology
Type of survey:
Representative, randomized online survey
with monthly key topics & survey waves
Interviewed age group:
Internet representative, from 16 years (core target group: 16 to 35 years)
Respondents (consumer stakeholder group in Germany):
approx. 8,000 people
Period:
from 01.05.2023
Persons interviewed (per company):
Optional: n=500 or n=1,000
Region:
Germany; regional survey and evaluation possible
Switzerland, Austria on request
Institute:
Youngcom GmbH, Gütersloh/Munich
Privacy:
The survey takes place on the agency's own survey platform opinyou.com. All servers are in Germany. No personal data is collected from any survey participants.
