Knowing how sustainability matters

The survey

The betteract Sustainability Survey is a regular, independent survey on the perception of companies' commitment to sustainability.
With the help of our own survey tool and the self-developed survey system, we measure how companies whose sustainable projects, products and services are perceived by different stakeholder groups.
The advantages of participating:

1. The perception of the sustainable measures of the company 
2. Attention to sustainable commitment
3. Content for CSR communication

who can participate

Sustainably committed companies
Sustainable projects and initiatives


> Social commitment

› Ecological commitment

› Projects/successes/USPs

› Communication/Awareness

› Expectations

› Suggestions for improvement (open feedback)

500/1000 people interviewed
Result: approx. 6 weeks

Optional additional services

› Analysis and interpretation of the results

presentation of results


The seal is through the independent survey directly awarded by the participating consumers. There is no award by a jury.

All companies/projects/products with an average rating of at least 3.0 out of 5.0 from at least 500 participants receive the award.


Outstanding engagement in over 40 categories/sectors
Awarded project in over 30 categories

step 1

In the context of an interview, the content and focal points of the query are determined together.

Duration approx. 1-2 hours

step 2

Carrying out the survey with the specified number of cases.

Duration: approx. 3 weeks

step 3

Analysis and interpretation of the data.
Transmission of the results.
Handover of the seal if successful.

Duration: approx. 1 week


Type of survey:      
Representative, randomized online survey
with monthly key topics & survey waves

Interviewed age group:
Internet representative, from 16 years (core target group: 16 to 35 years)

Respondents (consumer stakeholder group in Germany):
approx. 8,000 people

from 01.05.2023

Persons interviewed (per company):
Optional: n=500 or n=1,000

Germany; regional survey and evaluation possible
Switzerland, Austria on request

Youngcom GmbH, Gütersloh/Munich

The survey takes place on the agency's own survey platform All servers are in Germany. No personal data is collected from any survey participants.

Posts from participating companies

Contact: 089/3000920