Knowing how sustainability matters

The survey

The betteract Sustainability Survey is a regular, independent survey on the perception of companies' commitment to sustainability.
With the help of our own survey tool and the self-developed survey system, we measure how companies whose sustainable projects, products and services are perceived by different stakeholder groups.
The advantages of participating:

1. Current data on the perception of the sustainable measures of the company 
2. More attention to sustainable commitment
3. Content for the CSR strategy and communication 

Get a clear status quo of your sustainable commitment, use the data for your CSR strategy and the insights as well as the award* in your communication.

who can participate

– Sustainably committed companies
– Sustainable projects and innovations

participation

Multi-level query (example commitment):

› Awareness of the sustainable commitment

› Query of social engagement

› Query on ecological commitment

› Evaluation of projects/successes/USPs

› Evaluation of communication

500 people interviewed
Result: approx. 6 weeks
or
1,000 people surveyed
Result: about 6 weeks

Optional additional services

› Individual questions

› Expectations

› Suggestions for improvement (open feedback)

› Analysis and interpretation of the results

presentation of results

Award**

The award is given exclusively within the independent survey
awarded by the participating consumers.
Other stakeholder groups (e.g. employees) can be requested individually.
There is no award by a jury.
All companies/projects/products with an average rating of at least 3.0 out of 5.0 from at least 300 participants receive the award.
The award is given in the following categories:

Commitment – for companies
Project – for projects and innovations

**Award cannot be guaranteed.

methodology

Type of survey:      
Representative, randomized online survey
with monthly key topics & survey waves

Interviewed age group:
Internet representative, from 16 years (core target group: 16 to 35 years)

Respondents (consumer stakeholder group in Germany):
approx. 8,000 people in waves

Period:
from 04/15/2023 to 10/31/2023.
The evaluation and award will take place monthly from 04/2023.

Persons interviewed (per company):
Optional: n=500 or n=1,000

Award:
All companies/projects/products/brands with an average rating of at least 3.0 out of 5.0 points for "Rating" and "Authenticity" from 300 participants receive the award.

Region:
Germany; regional survey and evaluation possible
Switzerland, Austria on request

Institute:
Youngcom GmbH, Gütersloh/Munich

Privacy:
The survey takes place on the agency's own survey platform opinyou.com. All servers are in Germany. No personal data is collected from any survey participants.

Posts from participating companies

Contact: 089/3000920

lucienne@betteract.net

en_US