SUSTAINABILITY SURVEY
Consumer opinion counts
The Sustainability Survey is a regular, independent survey of companies' perception of their commitment to sustainability.
With the help of its own survey tool and the self-developed survey system, betteract measures how companies whose sustainable projects, products and services are perceived by different stakeholder groups.
The advantages of participating:
1. Current data on the perception of the sustainable measures of the company
2. More attention for your sustainable commitment
3. Content for your CSR communication
Get a clear status quo of your sustainable commitment, use the data for your CSR strategy and the insights as well as the award* in your communication.
who can participate
1. A company has firmly defined sustainable successes and goals. It has started its own projects and/or supports NGOs.
2. The company communicates these sustainable activities, successes and goals. (e.g. on your own homepage).
Basic Participation
Multi-level query of the individual company, product or project.
› Awareness of the sustainable commitment
› Query of sustainable USPs, successes, goals, initiatives, etc
› Additional questions on projects/successes/USPs
› Evaluation of the sustainable commitment
› Rating of authenticity
500 people interviewed
Result: approx. 4-6 weeks
Premium participation
› Individual questions
› Query of individual projects, products, etc
› Expectations
› Consumer suggestions for optimization (feedback)
› Analysis and interpretation incl. presentation
1,000 people surveyed
Result: about 4-6 weeks
methodology
Type of survey:
Representative, randomized online survey
with monthly key topics & survey waves
Interviewed age group:
Internet representative, from 16 years (core target group: 16 to 35 years)
People interviewed (total):
approx. 8,000 people in waves
Persons interviewed (per company):
Optional: n=500 or n=1,000
Award:
All companies/projects/products/brands with an average rating of at least 3.0 out of 5.0 and 300 participants receive the award.
Region:
Germany; regional survey and evaluation possible
Switzerland, Austria on request
Institute:
Youngcom GmbH, Gütersloh/Munich
Privacy:
The survey takes place on the agency's own survey platform opinyou.com. All servers are in Germany. No personal data is collected from any survey participants.
Award**
The award is given exclusively as part of the independent survey by the participating consumers.
There is no award by a jury.
All companies/projects/products with an average rating of at least 3.0 out of 5.0 from at least 300 participants receive the award.
The award is given in the following categories:
Excellent commitment – for companies
Excellent product - for products and services
excellent Project – for projects and initiatives
**Award cannot be guaranteed.
