betteract regularly independently examines the importance of individual sectors and companies.
The topics: Social and ecological responsibility and sustainability.
Companies can participate with individual questions.
Companies can participate with individual questions during the survey.
› Detailed industry ranking (by age group, region, gender)
› Comparison of the importance of your own industry
› Results of your own additional questions
› Results of your own individual questions
› Analysis and interpretation of the results including presentation
Type of survey:
Representative, randomized online survey
Interviewed age group:
Internet representative, from 16 years (core target group: 16 to 35 years)
People interviewed (total):
approx. 5,000 people
Respondents (per category):
n=1,000 people (representative)
Germany; regional survey and evaluation possible
Switzerland and Austria 2023
Youngcom GmbH, Gütersloh/Munich
The survey takes place on the agency's own survey platform opinyou.com. All servers are in Germany. No personal data is collected from any survey participants.