RESPONSIBILITY
RANKING
betteract regularly independently examines the importance of individual sectors and companies.
The topics: Social and ecological responsibility and sustainability.
Companies can participate with individual questions.
Sectors studied
+ Airlines
+ Automotive (electric)
+ Banks
+ Beauty
+ Beverage
+ Consumer Goods Corp
+ digital services
+ lottery
+ Ecommerce
+Energy
+ Food
+ fashion stores
+ Fashion Brands
+Health Insurance
+ Hotels
+ Insurance
+ Restaurants & take away
+Retail
+ supermarkets
+ Telecommunications
+ transportation
+ Travel & Tourism
Evaluation & individual questions
Companies can participate with individual questions during the survey.
› Detailed industry ranking (by age group, region, gender)
› Comparison of the importance of your own industry
› Results of your own additional questions
› Results of your own individual questions
› Analysis and interpretation of the results including presentation
methodology
Type of survey:
Representative, randomized online survey
Interviewed age group:
Internet representative, from 16 years (core target group: 16 to 35 years)
Industries/Categories:
28
People interviewed (total):
approx. 5,000 people
Respondents (per category):
n=1,000 people (representative)
Region:
Germany; regional survey and evaluation possible
Switzerland and Austria 2023
Institute:
Youngcom GmbH, Gütersloh/Munich
Privacy:
The survey takes place on the agency's own survey platform opinyou.com. All servers are in Germany. No personal data is collected from any survey participants.
Basic questions without additional questions
(Example industry: supermarket)
Category question:
"Which of these companies takes on the greatest responsibility for society and the environment?"
(single selection)
Selection question 1:
"How important is it to you that company X is committed to sustainability?"
