RESPONSIBILITY
RANKING
The major brand ranking for sustainable responsibility in Germany.
With the help of consumers, more than 150 companies in 20 sectors have been examined with regard to their sustainable commitment since 2022.
Industries 2023-2024
+ Airlines
+ Automotive (electric)
+ Banks
+ Beauty
+ Beverage
+ Consumer Goods Corp
+ digital services
+ lottery
+ Ecommerce
+Energy
+ Food
+ fashion stores
+ Fashion Brands
+Health Insurance
+ Hotels
+ Insurance
+ Restaurants & take away
+Retail
+ supermarkets
+ Telecommunications
+ transportation
+ Travel & Tourism
methodology
Type of survey:
Representative, randomized online survey
Period:
December 15, 2023 to April 15, 2024
Interviewed age group:
Internet representative, from 16 years (core target group: 16 to 35 years)
Industries/Categories:
28
People interviewed (total):
approx. 8,000 people
Respondents (per category):
n=500 people
Region:
Germany; regional survey and evaluation possible
Switzerland and Austria 2023
Institute:
Youngcom GmbH, Gütersloh/Munich
Privacy:
The survey takes place on the agency's own survey platform opinyou.com. All servers are in Germany. No personal data is collected from any survey participants.
