Companies are under increasing public pressure to meet their environmental responsibilities. In addition, not only customers demand a sensitive handling of this topic, but also employees and business partners.
Our analyzes help you to plan, implement and communicate your CSR measures.
All content is tailored to your individual needs.
The expectation analysis is the ideal tool for companies that are in the strategy phase for their sustainable commitment.
It illuminates the expectations of different stakeholder groups and enables you to initiate appropriate initial communication.
Your sustainable commitment will be implemented. But how do you design its communication appropriately? The different needs of stakeholder groups will require differences in content and media when addressing them.
The communication analysis leads to CSR communication that is appropriate to the addressee.
In particular, this analysis examines the perception of external stakeholder groups such as customers and consumers.
The results are insights into the perceived consistency of the sustainable commitment to the company, its brand and services. But also which areas are missing from the perspective of stakeholders to increase authenticity.
The long-term commitment of employers is extremely relevant for many employees and applicants.
Find out what the interests of the employees are in the various areas and age structures and how they can best be integrated.
An overview of the activities of competitors and the market is also of strategic importance when it comes to sustainability.
The market analysis provides the relevant insights:
The stakeholder dialogue specified in the context of regular conversations with stakeholder groups, the external impact, expectations and other individually determined factors.
Customers, investors, employees or the public, each stakeholder group perceives the sustainable commitment of a company differently based on their own interests.
Each dialogue is adapted to the individual requirements and wishes of your company.