How relevant is the sustainable commitment of companies for consumers?
The betteract study and the quarterly betteract sustainability index provide important indicators to answer this question.
The study will be published in November 2022.
Excerpt 'Sustainable Commitment 2022'
83.7% of consumers, sustainability is important
The majority of those surveyed find the topic of sustainability currently important (47.0 %) or very important (36.7 %). For 12.7 % consumers, sustainability is currently not such an important issue, only for 3.5 % it is not important at all.
65.1% of the consumers surveyed prefer companies that are committed to sustainability when making a purchase decision.
Over 70% of respondents are willing to pay up to 20% more for a comparable sustainable product.
