The enterprise
The catalog, of course. Everyone remembers that. But today? OTTO is one of the most successful e-commerce companies in Europe - and Germany's largest online retailer for furniture and furnishings. Relax? Not our thing! We have set out and are developing our business model into a platform: OTTO's online shop, technology and customer access will be much more open to partners in the future - probably the biggest change for OTTO since the first step into e-commerce 1995
