Methodology 2022

Type of survey:      
Representative, randomized online survey

Period:             
02/15/2022 to 10/31/2022

Group of people:
m/f; from 16 years, nationwide

Evaluation:
16 to 25 years, 26 to 35 years, +35 years

Participants:
8,124 people

Region:
Germany; regional surveys by zip code

Institute:
Youngcom GmbH, Gütersloh/Munich

Privacy:
The survey takes place on the agency's own survey platform opinyou.com. Our data is hosted in Germany.
No personal data is collected from any survey participant.

Questions 2022

Companies that have an overall average rating of at least 3.0 out of 5.0 from at least 300 participants received, were awarded for it.

1. Awareness:

"Did you know that "company XY" is committed to sustainability?" (single choice question)

2. Preferences:

"Which of the following sustainable activities of "company XY" do you like?" (multiple choice question)

3. Overall rating:
"How do you rate the sustainable commitment of "Company XY" overall?" (RATING SCORE 5 scale)

Methodology 2021

Type of survey:      
Representative, randomized online survey

Period:             
05/15/2021 to 10/15/2021

Group of people:
m/f; 16 to 99 years, nationwide

Evaluation:
16 to 25 years, 26 to 35 years, +35 years

Invited participants:
approx. 8,000 people

Region:
Germany; regional survey and evaluation possible

Institute:
Youngcom GmbH, Gütersloh/Munich

Privacy:
The survey takes place on the agency's own survey platform opinyou.com. Our data is hosted in Germany. No personal data is collected from any survey participant.

Questions 2021

Companies that have an overall average rating of at least 3.0 out of 5.0 from at least 300 participants received, were awarded for it.

 

1. Awareness:

"Did you know that "company XY" is active in the long term?" (single choice question)

 

2. Preferences:

"Which of the following sustainable activities of "company XY" do you like?" (multiple choice question)

 

3. Overall rating:
"How do you rate the sustainable activities of "Company XY" overall?" (RATING SCORE 5-point scale)

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